Ayrton has announced the appointment of Vari Internacional, S.A. as its new exclusive distributor for Mexico.
The agreement was formalised at the recent sound:check Xpo show in Mexico City and takes place with immediate effect.
Established in 1985 by its current President, Hugo Patiño V, and Vice-President, Francisco Canales Lomelí, Vari Internacional provides professional products for video, sound and lighting. It offers services for installation, maintenance and technical training to the end user, as well as specialised technical support and professional advice pre-sale and post sale.
Vari Internacional’s defining principle is to provide top quality products and service to its customers at every stage of the process. “Our goal is not just to make sales of top quality product in the short term, but to have satisfied customers in the long term,” said Vari’s General Director, Juan Francisco Alvarez.
The Vari Internacional team is led by Juan, Sales Director, Bruno Carranza, and Sales Manager for live sound and lighting, Allan Fernandez. They are supported by a team of lighting designers, engineers and technicians, many of whom already have an in depth knowledge of Ayrton products.
At sound:check Xpo, Vari Internacional introduced a wide range of Ayrton products, for the first time in Mexico, in a stunning display designed by its own lighting designers Carlos Zamudio, Chicho Guliano and Fulvio Camacho. “The most popular fixtures proved to be MagicDot, MagicPanel, MagicBlade, Cosmopix™ and Alienpix,” said Allan. “After the show we received a lot of good comments about the Ayrton products and in particular, special comments about MagicPanel and MagicDot.”
“I was truly impressed with the quality of the sound:check exhibition and the participating companies,” says Ayrton’s Regional Sales Manager, Simon Gasch who attended the show to support Vari Internacional. “Every supplier had an acoustically and visually separated area which provided an ambient atmosphere to test and learn about the different brands and products, with hourly workshops and experts of every international company available to chat and answer questions.
“Vari International especially impressed me, as the clients and visitors were at very high creative and technical levels. All the attending lighting designers clearly stated their special interest in including Ayrton in their TV and live shows. The interest was so massive that the scheduled hourly light demonstration had to be repeated instantly to meet the interest of the audience attending.
“So we can truly say that the Mexican lighting industry places a lot of trust in Vari and is 100% excited about the Ayrton creativity being offered to everyone from now on. This is a true milestone for Ayrton and Vari.”
The Vari team will continue to promote the full range of Ayrton products at major tradeshows in Mexico, and with its own road shows, training sessions and open houses.
“Each brand that we represent becomes a part of our family,” said Juan. “When we believe in a brand, we give the best of ourselves at all times to achieve our sales goals using our resources of trained sales people and specialists, our service department, showroom and free training sessions to our clients. We conduct deep research with our customers as to which brands they are interested in, and which brands are most popular in riders. We discovered that Ayrton has prestige around the world with its excellent products and designs and, as Vari Internacional likes to represent just one brand for one application, Ayrton proved an excellent option to offer to our customers who look for products that they can propose in any rider, national or international.”
“With Vari Internacional we are very happy and proud to present our new distributor for the Mexican market,” said Ayrton’s Global Sales Director, Michael Althaus. “Vari’s team is very experienced in the market and has gained a great reputation for its reliability and support. Our company philosophies, in terms of dedication to providing great product and fantastic service are closely matched. We are looking forward to having such a strong and focused partner to represent Ayrton in Mexico.”
