NEXO is presenting an all-new line-up in Indonesia from April, with the appointment of a new distributor for its sound reinforcement products. PT. Yamaha Musik Indonesia (Distributor) will take on the prestigious French line, cementing sales and support for NEXO and Yamaha brands at its Jakarta offices.
The Yamaha Indonesia team, led by Chihaya Hirai, will be working closely with newly appointed NEXO Business Development Manager Joe White, who has responsibility for South East Asia markets. Together they are preparing to put NEXO in the spotlight this year.
“We are ready for the imminent arrival of NEXO’s new GEO M12 mid-size line array,” said Chihaya, “and have already planned launch events for this system in Jakarta and Surabaya. Indonesia benefits from a number of exhibitions and tradeshows, so we are aiming for maximum visibility for the brand. With a vibrant domestic music market and also a big wedding party culture, our first target market will be the audio production rental suppliers. International tourism creates many market opportunities in the form of luxury beach clubs, resort hotels and nightclubs, and of course, we will also be looking to build on NEXO’s strong reputation in the house of worship sector here.”
NEXO Business Development Manager Joe White has the advantage of local knowledge, being headquartered in Bali for several years. “Every country and culture has its own intricacies on how they approach and do business: understanding how the NEXO brand can best be presented here in Indonesia is a key part of my role. Together with my colleagues at Yamaha Indonesia, I’ll also be working on continuing NEXO’s strong tradition of education and training in this region.”
