Elation Professional announced an expansion of its presence in Greece through an exclusive distribution partnership with PANOU SA. The partnership took effect on 1 October 2023.
The collaboration between PANOU SA and Elation Professional began in 2019 with PANOU’s distribution of Obsidian Control Systems products. Building on this success, the new agreement cements Elation Professional as the lighting brand in PANOU’s portfolio, encompassing a range of products from the Fuze, KL, and Artiste lighting lines to the Proteus IP65 range and more.
Vasilis Vlahos, Sales Director at PANOU stated: “The partnership with Elation was a natural progression following our successful collaboration with Obsidian lighting control solutions and NETRON data distribution products. To seize this exciting opportunity, we are expanding our lighting and design team and are housing an extensive inventory of demo gear and stock to meet the growing demands of the rental market in Greece.”
Elation customers in Greece are set to benefit from PANOU’s dedicated team, backed by professional pre-and post-sale support services. PANOU boasts a staff of manufacturer-trained and industry-certified professionals, complemented by an experienced technical team, ensuring expertise and assistance at every step.
Jonas Stenvinkel, International Sales Manager at Elation Professional, commented: “PANOU is well-known in the market and is a name synonymous with top-quality service and innovative solutions. We look forward to expanding our lighting distribution network across Greece and are excited about the company’s renewed focus and investment in the lighting market. Greece is a country with a vibrant hospitality and entertainment sector and we look forward to working together with PANOU to establish Elation as a go-to brand.”
Michael Kontogiannis, a seasoned lighting professional with a long-standing tenure in PANOU’s lighting department since 2004, emphasised: “We are confident that this partnership will be beneficial for both PANOU and lighting professionals in the Greek market. Elation offers a wide range of high-quality products both for indoor and outdoor use and PANOU is known for choosing its partners wisely while having a reputation for excellent after-sales support.”
The distribution agreement with PANOU SA supplants any other Elation distribution agreement in Greece. Elation has worked under full transparency with its former distributor and thanks them for their dedication and promotion of the Elation brand in the region.
