The Pink Shell Beach Resort & Marina, located at the northern tip of Estero Island in the Fort Myers area, has won awards from the likes of Conde Nast Traveler and TripAdvisor for its amenities and striking beauty. The resort is positioned in a prime location along the Florida shore and boasts premiere beach access, restaurants, a spa and incredible pools.
That said, the location also comes with some expected Floridian challenges, such as a recent hurricane that did damage to the resort’s audio system. Pink Shell saw it as an opportunity to reimagine its entire soundscape and AV experience for guests. And at the heart of the new system sit a number of Ashly Audio solutions.
“When I showed them the Ashly offerings, and then the price we could install a complete system at with Ashly, they were immediately on board with adding additional features,” said Mike Kelly of Southwest Florida Custom Electronics – the integrator who designed and installed the new audio system. “They really saw the value in adding more locations of audio and in having an excellent ability to control the system.”
In total, Mike integrated an Ashly PEMA 8125.70 and an Ashly PEMA 4250.70 for power amplification, two Ashly nXp1504 provide DSP for the facility, an Ashly nXe1.54 and nXp754 provide networked power amplification as well. Audinate’s Dante – which is native in many Ashly solutions – provides the audio-over-IP capabilities. The nearly-100 speakers installed are from a variety of manufacturers.
“And the result of having that capability is a client who is just absolutely excited about the system,” Mike said. “Honestly, I am sometimes amazed by how well this works. Networked AV combined with Ashly’s features simply gives me more to offer clients. I can do stuff differently. No more being limited by how many hundreds of feet of earth are in the way. No more long training sessions on the equipment. Ashly has absolutely changed the way I work.”
