At Groupe Novelty’s Parisian headquarters, President and Founder Jacques de La Guillonnière sits down with MONDO-DR to discuss the French company’s existence as an international, 360º supplier, able to provide entertainment solutions from inception to completion.
With 16 key businesses operating under the organisation’s umbrella, just some of its offerings include research and development, staging, backline, special effects, LED, and all manner of sound and lighting solutions, certainly making it worthy of the moniker ‘Groupe’.
Completely driven by the audiovisual industry for as long as he can remember, de La Guillonnière formed technical service provider Euphonie in 1987 while studying at the renowned French business school, Institut Supérieur de Gestion.
“However, my very first career was as a DJ for private parties,” he revealed. “So, as soon as I started working, I was part of the audio world. This industry (AV) is all I’ve ever worked in, and I love it!”
Read the full article below in issue 35.3 of MONDO-DR here.
