Established by Tencent Interactive Entertainment Group’s Content Development Department, CDD Virtual Studio has been pioneering new content production methods for Tencent Games.
The Virtual Studio is equipped with CDD’s self-developed VP and XR dual-system automatic switching capability, which allows for rapid system switching within one minute. This means the facility is able to meet the high-end VP and XR system shooting requirements for large-scale productions in film and television. The studio utilises Brompton Technology LED video processing and AOTO LED screen as part of its cutting-edge technical setup.
CDD virtual production technical manager, Nornor Chen, notes that since the studio’s foundation, the team has been open to exploration of new application scenarios: “the focus has been mainly on esports live broadcasts, virtual events, and Tencent’s virtual press conferences.”
With an impressive LED setup that includes a 40m by 6m, 240-degree curved LED screen and a movable 12.5m by 11m LED ceiling spanning over 100 square metres, the studio utilises AOTO LED panels with a pixel pitch of 2.3mm, powered by 12 4K Tessera SX40 LED processors and 24 Tessera XD 10G data distribution units.
To take advantage of the full potential of each LED, the AOTO RM2.3 panels were calibrated with Brompton’s advanced measurement system, Hydra, unlocking Dynamic Calibration colour processing features, making the panels Brompton HDR-ready. Uniform video content, even at extremes of brightness and colour gamut, is ensured.
The first major production undertaken by CDD Virtual Studio was the esports streaming event, Crossfire’s 14th Anniversary Celebration. This project seamlessly blended gaming elements with virtual live activities, successfully visualising the dark urban setting from the game and integrating it with the live stage.
Chen explained: “This immersive live streaming environment catered to both players and users. It also cleverly combined LED virtual production with XR technology, harnessing XR’s capabilities for large-scale live production and employing high-precision LED virtual shooting for mid-shows and gala segments that demanded superior texture.”
Furthermore, the studio has applied its technology to both internal and external press conference events. Chen elaborated: “For productions such as press conferences, timely product launches are crucial, which means that traditional linear workflows can lead to lengthy post-production periods. This underscores the technological advantage of LED virtual shooting, which provides a ‘what you see is what you get’ approach.”
Elijah Ebo, director of APAC Operations at Brompton Technology stated: “We are delighted that CDD Virtual Studio has chosen to incorporate our Tessera SX40, along with a comprehensive array of Tessera processing capabilities.”
Ebo concluded: “We’re also anticipating the studio’s future adoption of Brompton’s latest solutions, including our innovative TrueLight technology, which provides a significantly more precise lighting experience. We’re looking forward to witnessing the exhilarating new projects that will unfold at the studio.”
