Lawo, renowned German manufacturer of pioneering audio and video broadcast equipment, has appointed Clark Novak as Radio Marketing Specialist to creatively strengthen marketing within Lawo’s global team.
“I can’t tell you how honored I am to be joining one of the world’s best broadcast technology firms,” said Clark. “Every broadcaster I’ve talked with admires Lawo’s ingenious solutions to complex problems, and leadership in developing new technologies for radio and TV. The inspiration and inventiveness of Lawo people, coupled with their drive and determination, are ready to revolutionise the way broadcasters work – and I get to tell the story. How lucky am I?”
Before joining Lawo, Clark held the position of Marketing Manager for The Telos Alliance, where he was instrumental in helping to launch and establish the Axia brand. He has a long-running love affair with broadcasting, and draws freely upon the experience gained during nearly 20 years of day-to-day radio operations.
Mike Dosch, Lawo’s Director of Virtual Radio Projects, responded: “We are very happy to have Clark on board. His unique perspective gained from time spent on both sides of the broadcast microphone makes him the perfect fit for the growing Lawo radio team.”
