A new chapter in ASEAN’s Events and Professional Audiovisual & Lighting Equipment industries has begun with the official formation of the Asia Events and Equipment Federation (AEEF), uniting key industry stakeholders and players from Singapore, Malaysia, Indonesia, Philippines, and Thailand.
This unprecedented collaboration aims to foster stronger alliances across borders, promote education and talent development, and set new standards for the region’s rapidly growing events and professional AVL equipment sector.
With its foundation, the Asia Events and Equipment Federation will serve as a collective voice for professionals in the events, audio-visual, lighting, staging, and equipment industries.
It seeks to address shared challenges, leverage opportunities, and create a network that strengthens business growth and development across Southeast Asia.
The federation was born out of the shared vision of the participating countries to build a platform that encourages knowledge exchange, business opportunities, and unified strategies for sustainable growth. By collaborating through the AEEF, the events, pro audiovisual and lighting equipment industries in these countries will have greater opportunities to thrive and lead the way in the global market.
Key Objectives of the Asia Events and Equipment Federation:
1. Industry Standardisation: Establishing best practices and unified standards that will enhance the quality and safety of events throughout the region.
2. Cross-Border Collaboration: Fostering business opportunities and partnerships between members to explore new markets and expand their reach across Southeast Asia.
3. Education and Knowledge Sharing: Creating an accessible education platform for sharing the latest trends, innovations, and technological advancements in event production and AVL technologies.
4. Talent Development: Addressing the ongoing challenges of manpower shortages by investing in training programs and promoting better career opportunities within the industry.
The founding countries – Malaysia, Indonesia, Philippines, Singapore, and Thailand – are enthusiastic about the potential for regional integration and the benefits that brings to both local and international markets.
The AEEF will also work closely with its respective government bodies, associations, and other stakeholders to drive policy improvements and support initiatives that benefit the industry.
“Through the Asia Events and Equipment Federation, we are creating a unified platform where ideas, innovation, and opportunities flow across borders, driving ASEAN’s event industry to new heights,” said Jackson Yeoh, Executive Director of Pro Audiovisual & Lighting Integration Association (AVLIAS), Singapore.
