The official numbers from MIR speak of a 20% increase in visitors and a 25% increase in exhibitors compared to last year, data that can certainly be confirmed based on the visible turnout.
Of the three days of the fair, the second was the most crowded, with a professional audience that remained attentive and curious about the LDR products exhibited at the stand of its distributor, Imagine Light.
At LDR’s Imagine Light Booth, the products of the Astro line (Astro 600, Astro 250 WiFI) were prominently displayed, along with Tondo, Cetra, Arpa, Alba, Stella, Fresnel, PC, and profile spot models, as well as Samba floodlights.
“Last year we tested the waters – as visitors – and were pleasantly surprised by MIR’s success,” said Lisa Papi, Managing Director.
“This year, thanks to the collaboration with our distributor, Imagine Light, and to Massimo Lobefaro and his staff’s invaluable support, we decided to participate in the show, and the investment has certainly paid off in terms of visitors and engagement. As usual, we’ll have to wait for the coming months to see how the market moves, but we are optimistic given the great interest in our products,” she continued.
With the closure of MIR in Rimini, LDR’s trade fair commitment pauses for a while, to be resumed at the beginning of September with the PLASA Show in London.