Toka Musik is a Beirut-born, Dubai-based music company which defies conventional bounds. This multifaceted venture encompasses a highly regarded online electronic music magazine, artist collective, podcast and promo platform. Established in 2017 as a DJ guest mix series, Toka Musik quickly evolved into a leading platform for electronic music in the MENA region.
Toka Musik also recently formed a strategic partnership with Pioneer DJ/ Alpha Theta to give a wider platform to up-and-coming talent in the MENA region. As part of the deal, Pioneer PRO AUDIO has supplied Toka Musik with a pair of XPRS102 10” full-range active loudspeakers to support its DJ guest sets.
The speakers have transformed Toka Musik’s podcasts into a “mini nightclub” according to Founder, Managing Director and Podcast host Georges Bou Saleh:
“We love the XPRS2 sound – it’s clear, loud and works perfectly for our goal. We’ll definitely be using them at all our Toka Musik gatherings and showcases moving forward. They’ve already received approval from DJs Megatronic, Alex Twin, Saliah, and John Bowtie, who all enjoyed their sound.
“This is our strongest and most strategic partnership to date, as Pioneer DJ represents not just the tech industry but also empowers the next generation of DJs and performers. The MENA region has a lot of solid talent and we strongly resonate with the Pioneer DJ/Alpha Theta mission to keep building these talents through innovative tech initiatives. Toka Musik is a platform for this emerging talent, so having this relationship is the cherry on the top of everything we do.”
