WorldStage is welcoming visitors to its dynamic new website, which boasts new features, bold graphics and easy navigation.
“It was time for a refresh,” said WorldStage Director of Design, Shelly Sabel, who acted as creative director for the website. “It’s a new clean way to showcase the work we do and the work of our clients. For the first time WorldStage has a team page with pictures of the whole staff. Its a great way for clients to attach names to faces and you get a great sense of the spirit of our people and of WorldStage.”
The website also introduces “a new way to talk about the company,” said Shelly. “We’re such a diverse organisation that we’ve categorised our different services into six sub-brands that make it easier to target those services to customers. The sub-brands consist of Event Services, Broadcast Services, Theatre and Arts, Venue Services for event facilities, Equipment Sales, and our WorldStage LAB in San Francisco for R&D.” A blog, related to the Lab’s work, is also available on the website.
The colourful Project Gallery spotlights recent jobs and offers inspiration for customers. The Service Finder helps visitors zero in on specific technologies and services they require. Website visitors can also sign up for the WorldStage e-newsletter.
To promote the new website WorldStage will be engaging its email database with a Scavenger Hunt to be played out on the website with clues to unlock an animation and win prizes.
“A website needs to be a living thing that can be frequently updated,” Shelly said. “Our new website enables us to keep current and to showcase the people who make the company what it is.”
WorldStage’s Josh Weisberg, Shawn Oatey and Jesse Fairbairn oversaw the website development by Rebel Interactive Group.
WorldStage, the company created by the merger of Scharff Weisberg and Video Applications, continues a 30-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.
